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Recurring subscription bills can also be personalized. Social media management tool Buffer sends monthly bill receipts from its CEO, Joel Gascoigne, which adds a personal touch. They also use casual language to show they are friends with the customer and twice prompt the customer to email them with any questions. Email Marketing-005 Behavioral: Behavioral emails are triggered by something a customer does or doesn’t do on your brand’s website. Unless a brand has marketing automation software or is committed to personalization and promotion, these can be difficult to achieve. Some different types of behavioral emails include a "Happy Birthday" email that prompts users to review a purchase. Cart abandonment emails are an effective way to find out why customers aren’t continuing with their purchase.

They can also add additional human elements. via a personalized email sent by founder  WhatsApp numbers thredUP immediately follows up on shopping cart abandonment . He shared the story behind the brand and asked for feedback on why he stopped buying. Behavioral emails can also be about retention. Win-back campaigns are suitable for marketers who want to increase retention rates by reminding customers to come back. Social media  High School Coaches Email List management tool Viraltag can reach current paying customers who haven't logged in for a while. They won't make more money from these customers in the short term, but the increased loyalty will ensure that customers continue to pay the monthly subscription fee and use the tool. Email Marketing-006 Now that you’ve taken inventory of your emails and decided on email types, let’s iterate on different marketing campaign ideas.



Idea Iteration: Group Fun As we mentioned before, creativity (or creative collaboration with colleagues or clients) can be intimidating. Not everyone is a quick thinker. Not to mention that being open to imagination—and maybe even silly or ridiculous—can be scary and requires a good level of trust between the team. However, there are some simple steps you can take to help spark creativity, leave no one out in the cold, and ultimately generate some great ideas. Research for inspiration: Before any type of meeting, promotion, or creative ideation, do some inspiration research. If possible, look at what your competitors are doing. Learn what content you can capture and repurpose from brands beloved for their email marketing. Search and create image boards on Pinterest.