Because all engines produced by Honda are highly durable

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Honda is highly appreciated for its effective marketing strategy with product, price, distribution and promotion strategies. How did Honda do it? Let's find out with Ori! Table of contents I. Honda Vietnam Company II. SWOT model of Honda Vietnam III. Honda's Marketing Strategy follows the 4P model I. Honda Vietnam Company Honda Vietnam Company was established in 1996. This is a joint venture between Honda Motor (Japan), Asian Honda Motor (Thailand) and Vietnam Engine and Agricultural Machinery Corporation. The company does business with two main product lines: motorbikes and cars. After 25 years of presence in the Vietnamese market, Honda has continuously developed and strived to become one of the leading companies in the field of prestigious motorbike and automobile manufacturing in Vietnam. Honda Vietnam is always proud to bring its customers high quality products, dedicated service and contributions to a healthy traffic society.


Honda Vietnam always operates with the slogan "The Power Australia WhatsApp Number List of Dreams" expressing the desire to share and realize dreams with everyone through creating new joys for people and society. honda-marketing-strategy Honda Vietnam Company is always proud to bring the best quality products to customers II. SWOT model of Honda Vietnam To better understand itself and devise appropriate marketing strategies, Honda has used the SWOT model to analyze inside and outside the business. Let's learn with Ori what the SWOT model is and how it applies to Honda.· 1. Strengths 1.1. Engine and core products of the Company After many years of establishment, all of Honda's business activities up to now have been built around their core engines and products. Honda's first engines were produced for motorcycles and electrical equipment. They later produced additional products such as cars and ships. honda-marketing-strategy Honda provides quality products to the market Currently, Honda has become the largest engine manufacturer in the world.



According to statistics, Honda produced more than 27 million units of engines for products such as cars, motorcycles, marine vehicles, and electrical equipment in 2015. Honda is known as the most reliable engine manufacturing brand in the industry. easy to start and especially fuel efficient. The company's products, from the first motorbikes or cars produced and launched, have left a good impression of being of good quality, durable and especially designed to suit the local area. Vietnamese image and physical condition of Vietnamese people. This has helped Honda's marketing strategy always receive enthusiastic support from a large number of consumers. 1.2. Honda's production and business fields are very diverse Currently, Honda operates in 4 different areas: Manufacturing and trading of motorbikes Manufacturing and trading cars Electrical equipment and other business equipment Financial sector Honda is known for providing a variety of products to consumers including engines for motorcycles and cars, motorbikes, cars, jets, generators, robots, water pumps, lawn mower,.